Teacher: Zuraini Shaharuddin

Teacher: Zuraini Shaharuddin

Business and Management

The subject covers the basic concepts of MIS. This subject will enable students to understand and appreciate the role of computer-based information systems in business management activities. More specifically, students will be able to identify the components of MIS and its applications used in the business organization. The coverage includes telecommunication and network, functional and enterprise the system, database, ethics, and social issues in MIS

Programme   : Graduate Diploma in Business Management

Course Code : MIS306

Duration        : 120 hours 12 weeks

Business and Management

The subject covers the basic concepts of MIS. This subject will enable students to understand and appreciate the role of computer-based information systems in business management activities. More specifically, students will be able to identify the components of MIS and its applications used in the business organization. The coverage includes telecommunication and network, functional and enterprise the system, database, ethics, and social issues in MIS

Programme   : Graduate Diploma / Bachelor in Business Management

Course Code : MBL305

Duration        : 28 hours / 10 weeks

Business and Management

This course is an introduction to communication skills that aims at enhancing student’s presentation and writing skills. Students will gain experiences in public speaking through the practice and exercises to various speaking modes, in different situations. The students will also gain experiences through the practice and exercises in writing, from simple letters to press releases. New forms of communication will be discussed such as e-mails, blogs, and the effects of the Internet on communication.

Programme   : Bachelor of Business Administration

Course Code : MBC502

Duration        : 4 Weeks (30 hours per week)

Business and Management

This course aims to provide students with an insight into how consumers make buying decisions and the various factors, psychological and social, that influence the decision-making process which will be useful to marketers.

Programme   : Graduate Diploma in Business Management / Bachelor of Business Administration (Hons)

Course Code : MKB411

Duration        : 4 Weeks (40 hours per week)  

Business and Management

This course will introduce students to frameworks for understanding entrepreneur and other relevant areas of its concern. It draws upon thought, research from various areas. This course is not a comprehensive review of all concepts on entrepreneurship and innovation. However, the student should gain a basic understanding of influential views shaping entrepreneur and its surroundings. As such students are advised to read beyond the text topic.

Programme   : Master of Business Administration

Course Code : MEI730

Duration        : 4 Weeks (30 Hours/week) 

Business and Management

This course aims to provide students with an understanding on the basic knowledge of events management. It will enhance students’ understanding on the basic concepts of event management, the nature of celebrations, events definitions and events types, event management subfields, typology of planned events, the importance of events. It also enables students to grasp the core principles behind the success of an event. They will learn about the main functions of management in events, risk management, people management, time management, motivation, professional and personal qualities of event managers. Students also could explore the issues of funding and budget of events, which also include the importance of sponsorships and tips on increasing projected income.  Finally, students will be able to gain knowledge on how to conduct the events evaluation. Here, students will be exposed to the sample of surveys and forms being used to assist in events evaluation of any events.

Programme   : Bachelor of Business Administration (Hons)

Course Code : MEM503

Duration        : 4 Weeks (30 hours per week)  

Business and Management

This course discusses the overall global environment (macro level) impacting businesses and strategies used by companies around the globe in handling enhance competition, more complex operations and changing dynamics of International Business.  Discussions will include topics like industry analysis, strategy formulation, and strategy implementation. Learning and discussions materials will be biased towards addressing International Business issues in the Asia and Pacific regions.

Programme   : Master of Business Administration & Master in Management

Course Code : MIB603

Duration        : 4 Weeks (30 hours per week)

Teacher: Zuraini Shaharuddin

This subject aims to help students understand and implement internet marketing programs effectively. The focus is on using marketing levers to vary the level of intensity that the consumers has with the Website. In addition to build a relationship with the customers through the four stages: from awareness, to Exploration/ Expansion, to Commitment, and possibly through Dissolution. It also focuses on the forces that the internet can bring to marketing: the individual and interactivity and ultimately to create intense relationship with customers.

Programme   : Graduate Diploma in Business Management

Course Code : MIM219

Duration        : 4 Weeks (30 hours per week)  

Business and Management

This course to equip students with the understanding and analysis of financial statements and on the management of the working capital of the firm which relevant to executives.

Programme   : Bachelor in Business Administration

Course Code : MIF208

Duration        : 4 Weeks (30 hours per week)

Teacher: Nur Fadhillah Binti AzizTeacher: Prof. Dato' Dr. Sayed Mushtaq Hussain

Economic analysis is required for various concepts such as demand, profit, cost, and competition. Managerial economics is the study of how economic forces affect organizations and how their leaders can use economic principles to achieve optimal outcomes (Mark Hirschey and Eric Bentzen).

Programme   : Master of Business Administration

Course Code : MEC604

Duration        : 4 Weeks (30 hours per day)

Teacher: Zuraini Shaharuddin

This course was designed to enhance students understanding of how to analyze, formulate, implement, and manage marketing strategies and policies at the tactical and strategic management levels.

Programme   : Master of Business Administration

Course Code : MKM602

Duration        : 4 Weeks (30 hours per week)

Teacher: Zuraini Shaharuddin

This subject discusses the important components of marketing plan, implementation and controlling. The students will have to develop a marketing plan and solve marketing problem. In addition, this subject will explain various related topics to customer satisfaction, buyer behaviour, strategic planning, competitors and services.

Programme   : Graduate Diploma in Business Management

Course Code : MMM217

Duration        : 4 Weeks (30 hours per week)  

Business and Management

This course will introduce students to frameworks for understanding entrepreneur and other relevant areas of its concern. It draws upon thought, research from various areas. This course is not a comprehensive review of all concepts on entrepreneurship and innovation. However, the student should gain a basic understanding of influential views shaping entrepreneur and its surroundings. As such students are advised to read beyond the text module.

Programme   : Doctor of Business Administration

Course Code : MNV869

Duration        : 4 Weeks (40 Hours/week) 

Business and Management

This course is designed to provide an understanding and practical skills in using application software such as Microsoft words, Excel and PowerPoint. It also covers the World Wide Web, social learning tools and collaborative tools and exposes the student to the basic skills of information searching required to be a successful workplace learners.

Programme   : Bachelor of Business Administration

Course Code : MOA203

Duration        : 4 Weeks (30hours/week)

Business and Management

This course studies the role and duties played by the management, which is associated with planning, organizing, leadership and controlling in an organization. This course will explore current and future management issues in order to achieve the efficient and effective management.

Programme   : Bachelor of Business Administration

Course Code : MPM201

Duration        : 4 Weeks (30 hours per week)

Business and Management

This subject covers the basics of project management where students will learn what project management involves and how to approach it successfully. The topics  include why a plan is so important to the success of a project, managing project team,  key success factors and tools that are available to manage a project effectively.

Programme   : Bachelor of Business Administration (Hons)

Course Code : MPM505

Duration        : 4 Weeks (30 hours per week)  

Business and Management

This subject is designed to encourage students to develop an understanding on how excellent customer service can and should be delivered to customers using case studies on the subject. They also learn to create their own cases drawing from their personal experiences. By taking part in other participants’ cases, they develop sensitivity to different situations.

Programme   : Bachelor 

Course Code : MSQ501

Duration        : 4 Weeks (30 Hours/week)

Business and Management

This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.

Programme   : Master of Business Administration & Master in Management

Course Code : MSM606 & MSM620

Duration        : 4 Weeks (30 Hours/week)